Thu, 27 August 2015
Hear the word “brand,” and you might think of that apple with an oval bite taken out of it, or Target’s famous red bull’s-eye. In other words, you might think that branding doesn’t have much to do with running a law firm.
If that describes your outlook on branding, you’re missing out on one of the best tools for building business.
A new white paper from FindLaw explains the importance of brand for law firms. “Marginalizing Your Most Important Asset; What Most Attorneys Don’t Understand About Brands” can be downloaded here: http://www.lawyermarketing.com/white-papers/marginalizing-your-most-valuable-asset/
Mark Jacobsen and Christi Krautbauer discuss some tips for law firms in building an effective brand that drives new business.
Direct download: What_Attorneys_Dont_Understand_About_Brand_-_Marginalizing_Your_Most_Important_Asset.mp3
Category:podcasts -- posted at: 12:22pm EDT
Mon, 17 August 2015
Is Your Car Really a Transformer?
Elon Musk, CEO of Tesla Motors once described the Tesla Model S as a sophisticated computer on wheels. These days, that description actually applies to most cars, which are equipped with an increasing array of sensors, relays and connective equipment that control, monitor and report numerous systems and data.
Michael Whitener of VLP Law Group LLP talks about the many legal issues involved with today’s “connected cars” such as privacy and consent.
Fri, 14 August 2015
Welcome to Ill Repute, a podcast about reputation and the forces in the 24 hour news cycle and social media that inpact them. In this edition, Susan Martin is joined by Thomson Reuters resident PR consultant, Leonard Lee, as well as Alex Cook, sr. communications specialist. This week, they discuss how the Daily Show with Jon Stewart transformed political and cultural discussions of the news and the downfall of Subway spokesman Jared Fogle and how the company is handling that.
Thu, 13 August 2015
Legal Solutions from Thomson Reuters are all about delivering legal content, technology and expertise. The site has thousands of products for sale, including numerous books from Thomson Reuters key authors.
One of those authors is Dennis J. Wall, an experienced litigator, mediator, and expert witness in Florida and Federal Trial and Appellate Courts, and an elected member of the American Law Institute.
His first book, “Litigation and Prevention of Insurer Bad Faith, 3d” (Third Edition; 2015 Supplement, Thomson Reuters West), has been called “the Bible of Bad Faith,” addressing over 5,000 cases, statutes and other legal authorities. He was also co-author of “Catastrophe Claims: Insurance Coverage for Natural and Man-Made Disasters” (Thomson Reuters West; 2015 Supplements).
In this podcast, Wall reads an excerpt from "Litigation and Prevention of Insurer Bad Faith, 3d."
Mon, 10 August 2015
After all the oral arguments, deliberations, briefs and decisions, it’s official. Drew Farmer is the winner of this year’s FantasySCOTUS competition.